How to Make Advertisements in the Period of Epidemic Disease?
How to Make Advertisements in the Period of Epidemic Disease?
In the period of epidemic disease, we should reduce the activities of crowds gathering. In business, how to make valuable advertisements is the most important thing. No matter how great your products are, you need to let others know your products.
Before the period of epidemic disease, we have plenty ways of making advertisements. Such as holding a thematic party, holding a thematic off-line activity and holding a competition, etc. You would get a great effect of your business, especially if your business is one of the substantial economy. You can easily to print your logo on the souvenirs of these activities or you can use your products as the prizes and the souvenirs, so that your brand or your products could be known by the public.
But now, when we are facing to the epidemic disease, it is impracticable to hold these off-line activities, or not it would lead to the group infection. If you keep doing that you might need to prepare for getting a worse effect of these activities. Because people may hate your brand for your disregarding public health safety.
How can we make advertisement when we are facing to the epidemic disease? Although we are always told that pay attention to keep away from the germs in our common lives, most of the citizens have no idea of what should they pay attention to. What is the best way of making advertisements? Not struggling the TV Advertising time with other brands! Not bidding the highway billboard in high price! It is not paying for the cost of celebrity endorsement!
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Using the advertising expenses to inviting the medical professors to make a Live show, which is talking about the personal sanitation. The popularization of sciences would be benefit to your brand image, and it would make most of the people know about your brand. You can make the knowledge network Q&A session. After the live show, you can send some thematic souvenirs to some people for free. Such as the thematic custom wristband and custom lanyard with the logo of your brand.
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A good advertisement is not determined by the cost, but is determined by the timing. No matter how excellent the idea of your advertisement is, it would be not effective if it is showing up in the wrong timing. A hundred creative ideas is not good as the normal one in the right timing. In this special period, we should not persist in the traditional commercial advertisement.
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